TWS / True or Truly Wireless Earbuds

Rising consumer preference for enhanced audio experience, coupled with mobile technology and internet penetration, are some of the primary factors driving the market. Introduction of true wireless earbuds has brought about a paradigm shift in the way people listen to their music. These earbuds provide a user with a tangle free experience while listening to music as there is no wire connecting the left and right earpieces. The earbuds are compact and can be carried around in a charging case, making them extremely portable. The styling and portability of these products have made them popular among the young crowd, athletes, and fitness enthusiasts, which is expected to drive the market.